Strategic marketing is essential for startups seeking to acquire grip and drive development. If you're an owner struggling to attract attention to your product or firm, it's time to move your focus from product growth to advertising method. With the ideal method, you can effectively get to and involve your target audience, eventually driving sales

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, as well as other realities concerning contemporary B2B advertising and marketing. We talk about how the buying journey is currently completely fragmented and the manner in which community building can help marketing professionals

Mark Donnigan: It's going terrific, Ben. I am so delighted to be right here on your show.Especially given the importance and the necessity of the topic we're going to be dealing with over the course of this discussion too, which is one that I assume is actually under-discussed. One that may if not elevate some eyebrows, yet may get you some confuse